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☕️ An apple a day will keep anything away if you throw it hard enough

Sep 09, 2025

Howdy! 👋

Nothing like a bummer of a jobs revision to take the wind outta everybody’s sails after more record highs. 🤦‍

Growth was revised downward by nearly 1 million jobs through March according to a new preliminary report from the Ministry of Whitewash - aka the Bureau of Labor Statistics or BLS for short. (Read)

I encourage you to use the sell-off to your advantage.

We know two things:

Innovation will continue; and,
The markets have an upward bias over time

The key, as always, is to focus on companies that will succeed despite it all and for which the ownership case is getting stronger.

It’s a short list!

And that’s great news because it means you can confidently take headlines like this in stride and get on with your day just like I am.

Here’s my playbook.

1 – An apple a day will keep anything away if you throw it hard enough

Today is Apple’s big day in Cupertino.

The market is waiting for Tim Cook and team to roll out the iPhone 17 lineup, the latest Apple Watches, and a shiny new iOS 26 with its “Liquid Glass” redesign.

Meanwhile, traders will chew over unit sales, price points, and whether the updates are “enough.”

Riiiiiiiiight.

I'm not thinking about any of that.

You shouldn’t be either.

What you want to watch for is the same thing I am and serious investors all over the world are… how Apple is subtly positioning itself for the next growth spurt. (Watch here)

Hooyah!

Oh and in case you missed it, here’s my conversation with the super-savvy Stuart Varney regarding Apple ahead of yesterday’s opening bell. (Watch)

2 – Microsoft’s just locked up the supply chain

I’ve said it many times.

Companies that dominate their markets rarely think in terms of products.

They want to dominate entire markets.

And one of the ways you do that is by locking up the supply chain.

The company signed a deal with Nebius—worth up to $19.4 billion—to make sure it’s got the AI horsepower needed to charge ahead. (Read)

And if that locks others out or makes it harder for everybody else to keep up, so be it.

You know what to do.

And if you don’t or you aren’t certain what to make of deals like this one and how to invest like the OBA Family did ahead of time, I’ll be here.

3 – Forget cars, Tesla could be the world’s largest utility without owning a single wire

Unka Elon just unveiled Megapack 3 and Megablock — utility-scale batteries that deploy faster, pack more power, and make life easier for utilities drowning in demand. Megapack 3 now hits 5 MWh (up from 3.9), while Megablock combines four packs with a transformer for plug-and-play speed. (Read)

Tesla says it can roll out a gigawatt-hour in 20 business days.

To a point I’ve made before — Tesla could be the world’s largest utility without owning a single wire. The Megapack business is accelerating into a multi-trillion-dollar market as energy storage and stabilization become critical worldwide.

Antiquated infrastructure? Pffffft.

Cars and deliveries? Double pfffft.

$600.

4 – Bitter brew or buy the dip?

Starbucks poached Chipotle exec Brian Niccol a little over a year ago to lead its turnaround. (Read)

How’s he doing?

CNBC reports that the stock is down 7% since he took the reins and may fall further. (Read)

But in the same breath, I could also argue that the return to basics he’s pushing could win back jaded folks like me. And, in doing so, boost stock prices.

I’ve got to admit, that’s gonna be tough.

The baristas were so rude and the coffee so bad the last time I visited, that I’d rather go anywhere but Starbucks. So would my bride.

And we’re not alone.

You?

Still, it’s a helluva business… $5 - 10 for a cuppa flavoured water. 🤦‍

Trade Idea: LEAPs calls to keep risks down and use money efficiently. Cheap premium, capped risk, and plenty of runway if Niccol pulls off even half of what he did at Chipotle. Add a covered call overlay if you want to juice income while you wait. Or just buy a few shares and keep it simple.

5 – Preferred by 9 of 10 scammers worldwide

I’m being tongue in cheek, of course.

Not by much, though.

Like many businesses, I am constantly chasing scammers, slimers and impersonators pretending to be me, who are using Facebook, WhatsApp and Telegram to solicit folks for all sorts of schtuff – a word I use instead of the 4-letter variety I’d rather – including crypto-trading, copy trading, 1 on 1 mentoring, profit sharing and “trade optimization” – whatever the heck that is.

Two of the three – Facebook and WhatsApp – are Meta properties.

No surprise then, to see this today.

A former Meta employee insists he was railroaded after informing top Meta brass including El Zucko himself that WhatsApp has cybersecurity flaws that compromise user privacy. (Read)

Said flaws include backdoors that would allow individuals to “move or steal data without detection or audit trail.”

Imagine that.

Meta, of course, says he was a sub-par employee.

MyPOV?

Where there’s smoke, there’s fire.

Meta/Facebook is constantly battling allegations of overreach, misuse and flat-out dishonesty. Every time the company says they didn’t or don’t do something and swears up and down on a stack of Terms & Conditions, what d’ya know… it sure appears they did.

Stuff like this doesn’t help either.

On a related note, Scale AI is laying off Red Team members focused on – yep – AI vulnerabilities just months after a $14B Meta investment this past June. (Read)

Mark, if you’re reading this, I’d love to have a chat to get your take.

Various research suggests that tens of thousands of hardworking people are being scammed out of hundreds of millions of dollars on your platforms. Other research suggests that more than 100,000 WhatsApp accounts are impacted daily while Zimperium reports nearly 100,000 scam incidents dwarfing X and Reddit during a recent investigation.

Frankly, this isn’t new which is why I remain amazed that a) Wall Street continues to shrug this off and b) Washington lets Meta (and other social media companies) continue to hide behind Section 230 of the Communications Decency Act (1996) despite the very visible and increasingly significant harm being done to consumers.

Keith’s Investing Tip: Don’t confuse price with principle. And never underestimate the power of a good lawyer… and a 1996 law written before the iPhone, social media and streaming existed!

Trade Idea: For better or worse, Meta will likely run until the next shoe drops so the key is not being left holding the bag if you’re on board. Keep positions small, hedge or even take the other side of the trade if you have the stomach. I still think it hits $1,000. Risk management beats outrage every time. 🤷🏻‍