What you need instead is the confidence that you're on the right track. That you own the right companies. And a breakdown of exactly how to pursue both. We call this being One Bar Ahead®
One Bar Ahead®combines two very simple concepts ... 1) buying the world's best companies making "must have products and services" when nobody wants 'em & selling when others can't resist buying then 2) keeping risk as low as possible at all times.
Being One Bar Ahead® means you get:
- Meaningful results: Aligning your money with where it's going means you and your money will capture structural shifts changing the world we live in. Conventional diversification and sector based analysis is based on where the world has been. And, it's badly broken.
- Professional-grade tactics explained in plain English: Most people want to buy great stocks but simply lack the knowledge, education and tools to find 'em.
- A rigorously researched and proven framework: Buying a stock without knowing how it "fits" is like driving without knowing where you are going. But, sadly, that's what most people do with entirely predictable results.
- Peace of mind: Having a plan and knowing how to execute it gives you confidence and helps you sleep through at night.
- 42 years of experience: in global markets mean I have first hand experience and perspective others don't. I'll share where the money's going and why, often months ahead of the headlines. Often including information Wall Street can't or won't share.
- Education: I believe educated investors are more successful so I do my best to make sure you know when, how and why to make the most of our time together.
Growth with and without One Bar Ahead®
With One Bar Ahead® you can build real sustainable wealth over time without the false starts and mistakes that trip up most investors. You'll learn to approach the markets with newly found confidence and the skills needed to make the most of it through good times and bad. No PhD or previous investing experience required. All in plain English.
One Bar Ahead® helps you get on the right track.
Many investors fail for one simple reason ... they lack the long-term vision and perspective needed to get through short-term chaos. OBA is a rules based approach that takes emotion out of the equation.
What sets One Bar Ahead® apart?
Goodbye to guesswork
Most investing services are little more than glorified "tip sheets" focused on the hot money. If that's what you want, fine.
One Bar Ahead® is about investing in optimism and its outcome is controlling your financial destiny. We have real discussions about which stocks to buy, why and how to build what we call the Must Have Portfolio™ ... all of which is backed by decades of data-driven research and experience.
One Bar Ahead® involves 1) recognising that much of what we've been taught to believe about the financial markets isn't true any longer or is at best misguided and 2) investing in a new financial paradigm based on where the world is going rather than where it's been.
World-class research
I’ve been closely involved in global markets for nearly 45 years as a researcher, analyst, consultant, private investor and trader.
During that time, I've learned a thing or two about making money in the markets. How to find great stocks, manage risk and many of the strategies and tactics that have helped successful investors and traders go from zero to millions, perhaps even billions of dollars.
Knowing what to buy is only half the battle, though. Things change when you understand how and why, too. It’s empowering and, if I have anything to say about it, fun.
Some of my readers have been with me for more than 20 years, and that doesn't exactly happen by accident.
Written in plain English
Many analysts play buzzword bingo because they think it makes them sound smart.
Not me.
Every investing idea, every explanation, every bit of research is presented in plain English that beginners understand and professionals appreciate.
No hype, no gimmicks, no gotchas!
Is it worth the money?
We like to think so, but don't take our word for it. Here are what our members say:
7/17/2025
Anonymous OBA Member Verified Buyer
I Don’t Know What I’d Do Without OBA
I have been an OBA member for 3 years now, it has changed the way I think about investing and made me feel empowered, informed and quite frankly on the cutting edge. What I have done with your advice in the last few years is nothing short of remarkable. There are so many days a year that I look back and say, if I didn't know I'd hear from you, I wouldn't know what to do. Your steady hand and constant positivity is more than appreciated.
7/10/2025
Anonymous OBA Member Verified Buyer
I Wish I’d Found Keith Sooner
I regret that I did not find Keith and the OBA Team a lot sooner; at least a couple of decades ago! I sincerely appreciate what Keith and the team does and the way you present information to those of us who have a less sophisticated understanding of markets, investments, and how the whole shabang works.
6/13/2025
Charles Verified Buyer
Living a very comfortable lifestyle
I have been a follower of yours since even before you started OBA. I can’t thank you enough for your advice. I am retired and live a very comfortable lifestyle thanks to you.
6/9/2025
Anonymous OBA Member Verified Buyer
The OBA has absolutely changed my perspective
I have learnt more about investing in the last 3 weeks of study with Keith's methodology than I learnt in the last 25 years. It has absolutely changed my perspective while providing me with a framework to operate. By following the model portfolio, I am more content and satisfied, knowing that my portfolio is on the right track to meet my long term goals. Secondly, I wanted to acknowledge that the customer support is absolutely phenomenal. You are diligent and patient in your communication with me. I feel comfortable being in the OBA family knowing that my questions are heard, answered in a timely and effective manner.
5/23/2025
Anonymous OBA Member Verified Buyer
"Calm Button" and "Opportunity Button" - Keith's got both!
My wife and I have been OBA members for the past 8 months and the information and especially the "Calm Button" that you consistently have us press and then turn it into the "Opportunity Button" when the world and markets seem upside down is invaluable!
5/9/2025
Anonymous OBA Member Verified Buyer
I find the result amazing!
I joined OBA in January 2023 after retiring from my business and looking for something intellectually engaging. I'd always been fascinated by the market but never had the time to dive in until now. Since starting OBA, my IRA is up 107% and my OBA brokerage account is up 88% - as of today May 7th. I find that to be amazing. I have a whole bunch of Free Trades which I would not have made except for being an OBA member. Thank you.
4/6/2025
Pamela L. Verified Buyer
Zooming out without a doubt
When I saw the headlines and my portfolio this morning it was scary and I was trying to figure out what strategy to use besides panic ;) I decided to do nothing and just wait and see what would play out and that is exactly what you suggested. I have been a member since June of last year it was a Birthday present to myself, the best present I could have given. I have been investing for over 20 years and have taught myself through books and seminars. You are by far the best person out there to help the individual investor.
3/24/2025
Anonymous OBA Member Verified Buyer
Confidence Right to the Bottom Line
I have learned so much following along and this month's issue is particularly instructive. I still feel very uncomfortable with how uncertain investing can be, but now I have a framework for how to deal with the volatility and that has helped enormously with my investing confidence and our bottom line.
3/10/2025
Jim C. Verified Buyer
Best investment yet!
I must say that I often review other various renewal announcements questioning the value received for the money spent, but in the case of One Bar Ahead, I am happy to report this has been one of the best investments I have ever made. Your advice, teaching, & and ongoing guidance has set me on a New Path and there is no looking back.
3/3/2025
Jim T. Verified Buyer
The mindset change has been amazing!
I have been an OBA member for 2 years now. I can't express how thankful I am to have joined the OBA family and to get your insights and experience on a daily, weekly and monthly basis! Specifically, I recently had the opportunity to see the value of one of the tactics you shared. While doing my 2024 tax return, I noticed how much more I had in capital gains and realized gains (non-taxable accounts). I decided to look at the past 5 years of my gains and noticed, prior to 2023, all my "gains" were actually losses. Seems near the end of each year, I'd let go of portfolio losers, often, not knowing why I had even purchased them. In addition, I noticed at the end of an "up year", like 2021, I still only harvested losses, and later, in 2022, saw most of the gains disappear! By leveraging the tactic, I noticed that suddenly, my 2023 and 2024 year-end realized gains were quite significant! Yes, those years were very good investment return years (Thanks OBA!), but based on my past experience, I would have sat on the gains, and likely watched them wither away, only to later take losses. What a game changer! The mindset change has been amazing, to the point that I look forward to taking some gains, even if it means paying more in taxes! Thanks again for the valuable service you provide!
2/10/2025
Jim R. Verified Buyer
This is a 10-Star service hands down!
Hi Keith and Noriko- After reading Five With Fitz for over a year (like a total fanatic mind you), I finally became an OBA member at the end of 2024. I found so much value in the daily updates, I was a little concerned I would not find enough value in the added materials to justify the cost. I decided to give it a try because by following along with the Five With Fitz principles, I had experienced a lot of added success. Previously, I had been a subscriber of another service, and I found myself resonating with Keith's messages day in day out and the positivity he exudes so I made the jump. My hesitation was unwarranted and after just a few months I simply wish I would have found the OBA family much sooner in my life. Better late than never right? Is there a lot of information? Yes. Is it easily understandable? Yes. Is it worth the cost? Most definitely and resoundingly a YES. For me and my family, I just can't say thank you enough. Keith keeps it stupid simple, you just have to follow along. Is a 10-star review a thing? If so, this is a 10-star service hands down. Thanks again for this invaluable service. Time to go play some offense.
2/4/2025
Philip M. Verified Buyer
The Best Investment Subscription - Worth Every Penny, even 5x more
Over the last 20 years of investing, I have subscribed to countless newsletters, advisors and stock gurus. I can honestly say that you are by far the best subscription I have ever had. In all honesty, if you charged 5x the amount you currently do, it would still be well worth it. I so appreciate your honesty in the markets, your calming "voice" when the markets are yelling "turmoil," and your calm approach to the buying and selling. It is so easy to become an emotional investor, but you, more so than anyone I am familiar with, bring a sense of peace and introspection. I (and most certainly my wife) honestly can't thank you enough and you have certainly earned by loyal following for a lifetime.
2/3/2025
Elvis P. Verified Buyer
The Best Bang for your Buck!
I've spent thousands on courses and subscriptions over the last 40+ years and yours is by far the best I've encountered. It's by far the best bang for your buck and the fact you're not constantly trying to upsell, overcharge or gouge your subscribers is truly a blessing. My hat goes off to you and your team. :).
1/13/2025
Jim Verified Buyer
Hesitated at first but ...
I decided to follow the 5 with Fitz for a while but was quite hesitant to subscribe to the One Bar Ahead. Reasons: Annual fee is more money than I care to toss away and I've run into too many advisors who want to manage my money and claim they have a great investment track record with no proof satisfactory for a former Big 8 CPA. So......how did I get over that hurdle? I bought small amounts of several 5 with Fitz recommendations like Palantir ....and after a year I had a mini track record with plenty of profit to justify helping buy gas for Keith's motorcycle subscribing to One Bar Ahead.
1/13/2025
Joel Verified Buyer
I couldn't imagine not having him at my side.
I have been Keith for over 12 years. I couldn't imagine not having him at my side. I find that I wait patiently every Monday and Friday for his awesome expert advice. When an email arrives outside of that, there is usually a major problem. He adds significant comfort. I follow his advice to the "T". I am a pulmonary / critical care doctor and I oversee a level 1 Trauma center's ICU. I know the importance of good leadership, especially when everyone looks to "you" for answers and comfort. This is the level of trust I place in Keith.
1/8/2025
Colleen Verified Buyer
Learning your approach, your categories, and your breakdown will only take me to the next level!
For most of 2024, I wanted to be a paid member and I hesitated. Can you believe I hesitated over $1000 ish dollars when for free I had already benefited by 6 figures! Finally, my husband said just do it!!! I have had the most fun for the last two weeks. I have learned so much. Learning your approach, your categories, and your breakdown will only take me to the next level as far as fine tuning our investments. I have already entered the one bar yearly fee into my 2025 spending plan for 2026.
11/26/2024
Jack K Verified Buyer
I am in the "green" thanks to you!
Hi Keith, I imagine your life is pretty hectic so I'll keep this short. First off, a HUGE thank you for what you do! I've been managing my own investments since graduating university and if I'm honest the results were pretty mediocre overall. I signed up as a subscriber in June. My life is pretty busy with my job, volunteer work and a young family, so I haven't even had time to watch all your materials yet. So, I listened to your logic, did my own due diligence and sold ALL my old investments (some at a loss) and regeared my portfolio along your zero-n methodology. In 6 months, I have recouped all the trading losses that I had accrued, recouped your fee, and as of today I am in the "green" thanks to your advice / mentorship! Three cheers for you and your team!
11/11/2024
C.V. Verified Buyer
I can sleep at night ...
I just wanted to send a quick note to 'thank you' for the OBA subscription service. I joined a couple of months ago. I had subscribed to a few other investment advisor services, but they all never felt quite right. After signing up during this past summer, I went right to work learning from masterclasses and adjusting my portfolio. I learned risk control and how to control how/when to purchase and when to sell. Your methods are simple and effective. The best endorsement of OBA is that I can sleep at night because I am buying the best companies! Once again, thank you so much! You made Investing fun again! And yes, profits are the currency of success.
10/31/2024
Bronson S.Verified Buyer
I've never experienced the success that I have this year!
Hey OBA Team, just want to thank you all for guidance. I joined the OBA family a few months back and have never experienced the success that I have this year. I'm not a perfect student, but I'm sure I will learn a lot from you! Looking forward to the new stuff on options. Keep up the great work!
10/30/2024
Tom D.Verified Buyer
You make it fun and profitable!
With your advice and approach I was reminded to zoom out and breathe and have patience oh and add to the position to average down my basis. Just wanted to say how much I have learned and how much I appreciate your service and commitment to educating investors! You make it fun and profitable!
09/5/2024
Dustin S. Verified Buyer
Your advice made our dreams possible
Following your advice allowed me to put my boy through college (no student loans and now employed), travel the country in an Airstream for 5 months per year, and move to Bar Harbor, Maine. I only had a military and government salary, but with your advice over the years, you made mine and my wife's dreams possible.
09/3/2024
Kathleen N. Verified Buyer
Knowledge is power
Just a short note: I have been with you for a little over a year. I am a former school teacher who has followed Suze Orman for decades. She introduced me to your work a while back. In the past year or so, I have completely revised my portfolio. I am extremely pleased with the results, but it's not just about money for me - I have knowledge and confidence. I did not panic and sell anything. I put that cash I held on the side and bought heavily in that big dip a few weeks ago - with confidence.
07/16/2024
Arlene A. Verified Buyer
Yours is by far the best!
Thanks for all you do! I've had many subscriptions in my decades in this industry and yours is by far the best. I appreciate your courage, candor & simplicity which comes from a place (yours) of wanting to genuinely help people. Love that!
07/11/2024
Jon H. Verified Buyer
I consider OBA the university that I never got to attend.
I just wanted to tell you that I consider OBA the university that I never got to attend. With you I'm completing the education that I missed. Thank you for all you do, and by the way....YOU are the only gearhead that I follow.
07/10/2024
Grace W. Verified Buyer
I wish I had done this much earlier in my life!
In a couple months I'll be having my one-year anniversary as an OBA subscriber. I can't tell you how thrilled I am with your service. $1k+ for the yearly subscription was a lot of money for me. I was really nervous about spending it but it has more than paid for itself multiple times over and I consider it one of the best investments I've ever made (and thank you to Suze Orman for recommending you on her podcast multiple times). I wish I had done something like this much earlier in my life but I'm glad I'm here now and it is making a huge difference in my retirement portfolio. There is no way I could possibly do all the research and analytics that you and your team do for us, and I am learning SO MUCH. I would gladly recommend an OBA subscription to anyone as it is money VERY well spent.
06/10/2024
Don Verified Buyer
My level of confidence and calm are greatly improved by your advice!
Every day I am reminded of how fortunate I was to sign up for your service. My level of confidence and calm, not to mention the growth of my portfolio, are greatly improved by your advice.
06/10/2024
Ed Verified Buyer
You are the real deal!
Keith, I wanted to thank you for all you do for so many. I've been investing for approximately 30 years and have found such joy in receiving your daily emails and of course all you give to us in being an OBA subscriber. You are the real deal, your professionalism, kindness and strong work ethic is amazing. I've been with Vanguard for years and to have found you was a blessing, I heard Susie Orman one night on her podcast give your name and read a few daily emails and subscribed. Told my son to subscribe and now we have conversations about the master classes and weekly material that comes to us. Love the guidance you give so freely with terminology that makes sense, when I push the key on the computer to buy stocks on the recommendation list my butterflies now fly information. Kudos to you. I'm really excited each morning in following my individual stocks, as you state it’s in the discipline and not treating the stock market as a horse race. In Gratitude, Ed
06/10/2024
Mark Verified Buyer
Agree 100% with his strategy
Keith is the only one who sells a service that I respect.
05/21/2024
Lynetta R. Verified Buyer
"life changer" for me!
You have been extremely helpful to me with my investments. I bought stock for the first time ever on January 3, 2024. I purchased Nvidia, Apple and Microsoft. I'm so glad I did! I would not have ever done anything like that without your encouragement. SUZE is the one that tipped me off to your 5 with Fitz. You both have been a "life changer" for me. Thank you so much!
03/13/2024
Jerry B. Verified Buyer
Fitz, you've found a friend for life.
I have been a Fitz's 5 member since last October. I have spent 35 years reading all the magazines, subscribed to newsletters and major financial newspapers. In this short period of time, I have made enough money to now pay for my recent purchase to be a member of the OBA family for the rest of my entire life-and my sons. You have found a friend for life. Keep on being Fitz.
02/25/2024
Phil B. Verified Buyer
No more taking flyers on internet tips
Twelve months ago I heard about you in a John Malden column. I subscribed to your free letter and was impressed with what you were saying, so I decided to spend the $$ for a year of your guidance. What did I get? An investment strategy and recommendations that made sense. Buy the best, ignore the rest. Peace of mind and satisfaction of following a seasoned professional. No more taking flyers on hot internet tips. A twelve month profit of $___ from an investment of $$, giving a ROI of __. I'd say that is pretty solid. Thanks for everything you and your team do.
02/06/2024
Justin D. Verified Buyer
It feels amazing to watch money grow and not to be emotional in either direction!
I felt the need to write and celebrate my journey with you as I have now been with the OBA family since November of 2021 and what an awesome learning curve it’s been. When I started I really didn’t know much and jumped in during a time that was pretty tough. Throughout those years I followed your words, advice, 5 with Fitz, the monthly OBA and in general trusted the process. I stayed diligent and consistent with DCA and kept my emotions in check, and made sure I was investing on a regular basis each month/or qtr. For a while I seemed to be fluctuating between losing and then breaking even and then ...suddenly (cue the drum roll)…the patience and diligence started to pay off. 2023 was an amazing year and as I encountered my first Free Trade and throughout 2024 have many more, my profits have been incredible and the process of re-investing and seeing the fruits of my labor are really exciting. I felt like I was winning the game against Wall Street! Now that the stock is even higher I am realizing that the diligence of stepping back and not getting greedy is so much less stressful and programmed to win. During this time period I see some similar ups and downs but because of my experience in the market over the last years and with OBA I am not worried or panicking…as a matter of fact I am taking advantage of some great sale prices with the best companies. I finally see the work paying off in only a few short years and I can only imagine the results in 10 years…it feels amazing to watch money grow and to not be emotional in either direction. Thank you for your continued guidance, wisdom and care as it really helps on a daily basis. Looking forward to this year!!!
01/24/2024
Kim B. Verified Buyer
It's the best $$ I've spent!
I've been following you and joined OBA in summer of 2023 after Suze Orman recommendation. I must say, it's the best $$ I've ever spent. Wish I knew about you and your wonderful work years ago, but certainly glad to be here now!
06/15/2023
C.SMITH Verified Buyer
Your service is exactly what I have been looking for
I have been a One Bar Ahead member since February and I wanted to let you know your service is excellent. I have followed recommended picks from the foundation stones et al and my investment portfolio is doing fantastic. I had previously subscribed to two other services but they never "zoomed out", they based their recommendations on the day to day technicals with stops and my trades always stopped out rather quickly and never built a long term portfolio. Your service is exactly what I have been looking for and the Morning 5 with Fitz is excellent…it really filters out the noise from the perma bears. OBA is a blessing!
06/15/2023
Jim L. Verified Buyer
I really like your style and advice and your direct nature
Fitz My Man! Your Bottom Line today was written just for me. You read my mind and I want to say I really like your style and advice and your direct nature. Thank you so much for all you do.
06/15/2023
Tom C. Verified Buyer
One of my best reads by far with my morning coffee
As a Canadian investor I really appreciate your newsletter that I just subscribed to. One of my best reads by far with my morning coffee. His format in expressing all his insightful thoughts is my cup of tea and a very pleasant read. ,Thank you for being you.
06/08/2023
H. Craig B. Verified Buyer
In just five months, I recovered most all of my 2022 total account equity losses…
Here is the endorsement you might have been waiting for. Even better, its not on account of any one particular (tech) stock, but rather the results of your portfolio model as a whole since I converted my Vanguard Roth IRA to it beginning on Jan 6, 2023. So, in just five months, I recovered most all (but -1.5%) of my 2022 total account equity losses ! Where there is a will, there IS a way !!
06/05/2023
WW Verified Buyer
A wealth of experience
Thought I would drop you a line, and tell you, that I enjoy your daily. I've been in financial services for over 50 years, including stints with Merrill and AG Edwards. I subscribed, because I enjoy listening to one, that has a wealth of experience. Today, I think you have given a most important piece of advice… the idea of doing nothing. Like you, I wait for targets of opportunity. Doing nothing, is often the best strategy, Just let the noise lose volume, and then act…
06/01/2023
E. Hess Verified Buyer
Thank you for keeping me in the game through all of the ups and downs…
First thank you for keeping me in the game through all of the ups and downs lately. Your advice and encouragement has made a significant difference in how I have approached current investing conditions.
05/31/2023
Rick J. Verified Buyer
I have learned to overcome the fears I used to have with investing…
After being with OBA since its inception, I have learned to overcome the fears I used to have with investing during tumultuous times. Thank you so much for all that you have done, and continue to do, to inspire me to reach for success through the wisdom you share daily.
03/06/2023
Douglas C Verified Buyer
Big Blessing!
So happy to be part of OBA! I have paid for the fee many times over in a very short time. Big Blessing!
02/06/2023
Douglas W. Verified Buyer
You offer a great service that is truly second to none
Keith, congratulations on the continued expansion of eager subscribers! You offer a great service that is truly second to none. There isn’t anything like it, as far as I know. I have seen lots of questions on the AMAs from new subscribers, so as a KFG subscriber since January 2014, I wanted to pass along a few lessons I have learned using your service.
In the beginning, I felt like I had to follow every bit of your recommendations to a T. I was often frustrated when I would get stopped out using your stops, but then of course watch the stock rise another 20% while I’m on the sidelines.
I wanted my portfolio to match the KFG portfolio exactly. I thought that was the best way to success, but it wasn’t really working for me. So instead of buying every stock as soon as you recommended it and rebalancing to make the 50/40/10, I started deciding if the stock was what I wanted. I started using my own knowledge of technical stock patterns and indicators and reviewed the stock with my own parameters, but the really big one was whether I want to own this stock in 5 or even 10 years from now. I kept the 50/40/10, but with the stocks I picked from your list or from the OBA 50 that I had previously had experience with.
We have to remember, you serve a VERY large audience, and you have a lot of people to work for with different goals and tolerances. This really shaped my portfolio to where I was fully satisfied with my choices and can say that from the bottom in March 2020 to the end of 2021, I doubled my portfolio value (not just doubled returns, but much more, since I was only 50–70% invested).
2022 was tough, but your overall advice and encouragement was instrumental. I can’t say enough about that part of your service; the expert knowledge of market pulse and what the markets were doing, and the encouragement when things looked tough kept me in the game.
I sold and rebought on those nuggets of wisdom. I also kept a journal of all my thoughts and evaluations of what was working and what I got wrong, pre-planning the next moves I would make, so when it got emotional, I had thought it out beforehand. In just 3 weeks, my portfolio has gained over 26% because I kept buying on the biggest down days. I know we aren’t out of trouble yet, but the confidence you gave me to buy into the fear… well, I can’t thank you enough.
01/12/2023
Fred W. Verified Buyer
Thanks for your daily letter - always contains something to think about.
Another problem with investors—speaking from experience here—is our education. As an investor or stock picker—if you are right, say 75% of the time—you'd probably be considered one of the greatest ever. If you've been trained as an engineer as I have—if you have a 75% success rate, you're considered an abject failure. As I heard a professor say to one of his students that thought he deserved 75% on a test as he was tearing up the kid’s test paper—"that means only ONE engine fell off the plane"!! True story. That's a really hard mindset to break by the way—thanks for your daily letter—always contains something to think about.
12/15/2022
H. Craig B. Verified Buyer
The short term gains on this one trade thus far more than paid for my (discounted) subscription
Nobody else suggested or called me up and said, "Hey Craig, I suggest a position in... [ticker]” or any other stock for that matter. What today’s financial advisors do call clients about is selling stocks like Apple or Microsoft in order to put more money in their Model Portfolio (Balanced Portfolio: Traditional 60/40). No individual investor will EVER build wealth doing Model Portfolios based on Modern Portfolio Theory, i.e., Balanced 60/40 allocation. The financial world forever changed after 2020. Keith knows this. Today's generation of financial advisors exclusively utilize (promote) ETF's and Index Funds, as well as actively managed Mutual funds. What they do not promote at any brokerage is individual stocks because of the fact of liability and fees. Ever since discount brokerages arrived in force about 20 years ago, individual stocks became the domain of only a minority of individual investors. It’s gotten so bad that when proxy votes come up, investors are repeatedly nagged to vote. Few of them bother and believe me, there are far fewer individual stock holders today. The investing world has already changed, post-2000. Now, it’s changing again! Charles Schwab came out in the WSJ a few years ago and even said a "prospective client with $1 million in individual stock holdings would not be attractive to us as a firm". It’s all about management fees (1% of assets). Each financial advisor has about 170 individual clients these days. So, the business has become a volume-oriented business. Individual stocks are not profitable for stock brokers or their employers any longer, so they do not generally recommend them anymore. Besides, they have no talent!! It’s salesmanship, as always. Individual stock holdings are still the ONLY way to successfully build real wealth over a lifetime. All you get with balanced portfolios is 7%‒8% average long-term annual returns, at best. It may be much less in this decade. Just saying.
11/16/2022
Kelly M Verified Buyer
LOVE BEING IN THE OBA FAMILY!
I love being in the OBA family—it has really helped me streamline my portfolio and my overall perspective on the markets.
11/15/2022
Hal Verified Buyer
I’m 100% in on your strategies
Keith—As a “late starter” 10 years post-early retirement and after decades of using the big financial advisor companies to pick my portfolio, I'm 100% in on your strategies and am self-managing. I've rotated into the portfolio I want from the OBA 50 (already greatly improved returns) plus I now know what the strategy and plan is thanks to OBA; a great feeling.
09/20/2022
J.M. Verified Buyer
Keep up the good work you do!
I'm sure I am one of your older subscribers so I have a lot of years of experience (no, change that to "exposure") to the offerings in the investment world. I don't think you know how valuable your information and real-world insights are! Understanding the "Whys" of what is happening makes my decision-making far easier and more confident. Keep up the good work you do for all of us!
04/13/2022
Vance R. Verified Buyer
Thank you for all you do.
Thank you for all you do. I have been a subscriber for a couple months now and feel like I have learned a ton!
03/28/2023
E.P. Verified Buyer
This is the first service I’ve ever felt I could and would 100% recommend to others.
First, I'd like to commend you, Keith and Kuni for what a fantastic job you all are doing. While I find dealing with “customer service” usually tends to be frustrating and I've only dealt with you and Kuni a few times this past year, they were easy and pleasant experiences. You all care and it shows. When I started the subscription I was worried that a once a month issue wouldn't be enough but I happily found you all did more than that. Keith keeps us all updated with regular Monday and Friday emails and even special update emails when needed. It makes me feel a lot safer with the investment choices knowing you all will keep us informed. I like how Keith is constantly forward-thinking and seems to have the inside contacts. His recommendations are well reasoned, explained and often months ahead of everyone else. Often Keith says something and months or more later I hear other services start talking about the same thing, he keeps us ahead of the curve. :) Surprisingly, I can't think of a single negative thing to say and refreshingly have nothing but praise for you all. I bought my first stock over 42 years ago and have had many courses and subscriptions since. I said this before during a livestream but this is the first service I've ever felt I could and would 100% recommend to others. You all should be proud of what you are doing and what you've accomplished. :)
03/22/2022
David B. Verified Buyer
YOUR RECOMMENDATION HAS PAID FOR SUBSCRIPTION OF OBA FOR SEVERAL YEARS!
Keith, your recommendation of **** a few weeks back, has paid for my continued subscription of OBA for several years. Thx
02/08/2022
Rory H. Verified Buyer
Joined OBA as soon as it launched and have never regretted it.
I used to watch you as part of a panel on Varney and Company whenever you were on, liked your advice and financial OBA wisdom and thought: wouldn't it be nice if this guy would put out a newsletter or magazine? So I googled your name, went to your website, subscribed to an email list and joined OBA as soon as it launched and have never regretted it. I started out with a portfolio of ETF's of about $125K and I've tacked on close to $100K since joining OBA and following your lead. In the next 10 years my goal is to see that number at $1M+. Thanks for everything you and your team does and please don't stop.
02/08/2022
D. B. Verified Buyer
Why I signed up?
What prompted me to become part of the One Bar Ahead family? A: Simple. Covid nearly eliminated all work travel requirements. I began watching Fox Biz regularly. Keith struck me as sincere, authentic and of impeccable integrity. Fast-forward, made a decision to take control of my investments (remove large Merrill fees). Still needed structure plus experience to guide me. #OBA, for me, was the perfect alternative: continuous learning, decades of experience (boom and bust), and helping me to remove emotion from the equation. I have not looked back since. Thank you, Keith & the #OBA Team.
02/03/2022
Joseph J. Verified Buyer
The best money you ever spent in your life!
I have been trading stocks for 65 years and now totally depend on my trading for my income. The money you will spend for Keith’s advice will be the best money you ever spent in your life. He is conservative when he needs to be and goes for the gold when he is certain it will be there. Don’t hesitate, Sign up now.
01/06/2022
Jeff P. Verified Buyer
Following him for many years!
I have been following Keith for many years. In that time he has made me a lot of money and I was fortunate enough to retire at 55.
12/15/2021
Gary W. Verified Buyer
You have helped us obtain a secure retirement!
I told you once that you saved my "arse" but thought I should clarify. Three times prior to 2010 I had used "professional" financial advisors and each time lost significant money. Nobody would pay attention to me. You, instead, have helped me grow my IRA from less than 400k to now over 2 mil !! I am now approaching 72 years young and look forward to many more years of our successful relationship.
11/03/2021
Charlie S. Verified Buyer
Thanks for the great advice!
Keith as a new subscriber I committed one of my accounts to follow your strategy at the beginning of October and am up nearly 7% in a month. Thanks for the great advice.
10/26/2021
Rick W. Verified Buyer
The finances are so much better now!
Your service has given me the tools to build wealth, and Keith’s words have not fallen on deaf ears here. Believe it or not, I only started planning for retirement around 3 years ago at age 60. I will work at something always though. But the finances are so much better now. Keith spoke with me one day and inspired an adventure!
Maximise profit potential, minimize risk
Specific buy, sell recommendations, commentary, behind the scenes analysis, access to proprietary predictive indicators, education, weekly updates, Ask Me Anythings and more!
**Please note that these numbers do change over time as the markets ebb and flow. They are more a guidepost than absolute.
Who is One Bar Ahead® for?
Serious individuals AND professionals in search of a proven big-picture, thematically driven, safety-first approach to growing their money over time. Since launch, we've proven that we’re a great fit for nearly every age, life stage, and account size.
One Bar Ahead®is optimized for…
DIYers who are tired of Wall Street's table scraps, frustrated by bad advice and false promises
People who want to regain the confidence needed to build a lifetime of wealth and financial security
Savvy folks who want to know they are on track and own the right companies needed to keep it that way.
Time proven, rigorously researched strategies that can help you achieve financial security through good and bad times.
Constant risk management, education and knowledge
Who's NOT a fit?
Quick-buck artists
People in search of a blue-plate special
Cherry-pickers and ticker hunters
"I greatly appreciate your method of sharing knowledge and skills, which resonates with my coaching techniques. As a former D1 swimmer, swim coach, and current customer success leader for a swimming-based website, I've found that demonstrating or proving a concept is more effective than simply instructing someone on what to do. This approach fosters ownership and buy-in, contributing to coaching success.
In contrast to our previous financial advisors who offered generic advice like "Save More, Spend Less, Don't Be Stupid," and then handed us a bill, your approach at OBA is refreshingly different. Your positive attitude and can-do spirit regarding market success have been precisely what my wife and I needed to re-enter the market and regain control of our financial future. Similar to the individuals in your stories, we had faced challenges beyond our control, leading us off course. Thanks to you and OBA, those days are behind us."
- Scott K (Dec. 26, 2023)
"I'm at the one-year anniversary of my OBA subscription and it's time for me to renew. I've been diligently following your advice for the last year and thought I'd share something with you. I found one investment that has outperformed all of the investments you've recommended in the OBA model.
It's the subscription fee to OBA. Between realized gain, dividends, and unrealized gain I'm ahead $162,178 for the year if I only count OBA investments. That's a 10,848% return on my $1,495 subscription fee. By far the best investment I've ever made and I'm excited to renew and see what the next year has in store. Thank you so much for what you do!
- Brian B (Dec. 23, 2023)
Ready to get One Bar Ahead®?
Become a better, more confident investor immediately!
$3.49/day
(That's cheaper than a gallon of gas, less than a cup of coffee at Starbucks, and less than a slice of Pizza.)
Looking for FAQ's? Keep scrolling (after this quick note from Clint)
From Clint (OBA Member)
Hi Keith,
I joined the One Bar Ahead family in Feb 2022. By simply "following along", my portfolio is currently up over 36% YTD!!!
I have invested (and wasted) a lot of money over the years on subscriptions to a bunch of different newsletters. Not a single one has been worth it.... Until I subscribed to One Bar Ahead.
Every other stinkin' newsletter and/or stock advice guru ALWAYS spent more time and energy trying to upsell me more of whatever flavor of Koolaid they were selling. Very little effort was given to actually providing good investment information.
I was so tired of all of the garbage information floating around out there, that I am sorry to admit, I almost didn't subscribe to One Bar Ahead out of fear of wasting more money.
Boy was I wrong to think that! I am so glad that I decided to subscribe!!!
Your insight and information is given in a logical, straightforward and honest way so that everyone from the greenest beginner to the experienced pro can learn, understand and apply the information provided.
The best part is that every communication that I get from you is actually helpful in my investing journey. I don't just get endlessly spammed with sales letters to "upgrade your subscription to the ultimate, super secret, insiders only, pot of gold, platinum package".
Anyway, all joking aside, it is very refreshing and greatly appreciated that you provide such an incredible, valuable and informative service. I can guarantee you that I am not the only one that appreciates the gift of your knowledge. So, thank you. You're great!
- 2022/08/16
FAQ
How difficult is OBA to follow?
Do I need a lot of money to start?
Does it matter if I'm new to investing?
Are options required?
Do I get access to archives?
Is there a free trial?
Is there a publicly available track record?
Is this a trading service?
Is there a money back guarantee?
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