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Most investors are asking the wrong question

Jul 14, 2022

Good morning!

Markets are in the tank again this morning but trying to make a comeback as I type.

People are asking, “how much worse does this have to get” before the selling stops?

That’s logical under the circumstances. You’re not alone by any stretch of the imagination if you’re wondering.

Respectfully though, that’s self-defeating.

What we – you and I – want to be asking is – no scratch that – should be asking is this:

  1. what happens when the selling stops?
  2. which companies are going to be there when it does?

Here’s why.

We’ve been here before. Heck, we’ve seen the playbook and even have the proverbial t-shirt, too.

Case in point, the emotional angst many feel today was even worse during the depths of the Global Financial Crisis in 2008-2009.

People have simply forgotten what that felt like so they’re letting their emotions run wild this time around.

Many of the world’s best companies were being priced like they were going to go out of existence. People were scared to look at their brokerage statements.

I said two things back then that should be intimately familiar today … hedge and buy the very best names you can.

Anybody who did latched onto one of the biggest bull markets in recorded financial history. Even after all the selling, the tech-laden Nasdaq is up 542.21% as of yesterday’s close while the S&P 500 has tacked on 333.70% over the same time frame.

It’s not pleasant but the inescapable reality is that major declines have always been a part of the investing process just like “sales” are part of the annual retail cycle on Amazon.

My point is simple … You can beat this!

Sure, you may have to change up your thinking a bit. Or perhaps even hold your nose and grit your teeth at the same time. Jumping up and down like a 5-year-old is okay too if that makes you feel better.

History is very clear about what happens next.

There is always a way forward and a path to profits.


Speaking of which, there’s no doubt this stuff can be overwhelming and confusing.

You’re not alone if you’re in search of better results.

I’d like to help.

Every month I publish an investing journal for individual investors and traders called, One Bar Ahead™ - as in you’ll be “one bar ahead” of everybody else if you read it.

Most investing services are little more than glorified "tip sheets" focused on the hot money. If that's what you want, fine.

One Bar Ahead™ is about investing in optimism and its outcome is controlling your financial destiny. We have real discussions about which stocks to buy, why and how ... all of which is backed by decades of data-driven research and experience.

One Bar Ahead™ involves 1) recognising that much of what we've been taught to believe about the financial markets isn't true any longer or is at best misguided and 2) investing in a new financial paradigm based on where the world is going rather than where it's been.

This month’s issue comes out later today and here’s a smattering of what’s in it:

  • An income investment that IMHO should be the #1 priority for any investor concerned about inflation. You won’t believe what it pays!
  • A steady-Eddie stock that may be the perfect choice to defend your money against economic chaos AND grow it in the year ahead. Not coincidentally, it’s just posted incredible earnings and margins are holding.
  • And if you’ve got a hankering to do a bit of speculating, I’ve got an interesting take on a stock that’s been kicked to the curb, but which could have a 40% rebound. Perhaps more!
  • There’s also a few of my favourite bear market maxims, a detailed portfolio review, the latest Master Market Indicator™ charts and more.

If you’ve got all this covered and you are on track, that’s awesome! The vast majority of investors do not so I’ll simply tip my hat and say “well done.”

On the other hand, if you’re not getting the results you want and are in search of a way forward, I’d like to help. (Learn more)

In closing, take a deep breath.

I know that’s easier said than done for the simple reason that I feel the angst too. I’m a dad, a son, a husband, a brother, a friend; I’ve got a family to care for just like you do.

We WILL get through this!

Meanwhile, I wish you a Happy Fourth of July weekend if you’re here in the United States and a great weekend if you’re elsewhere.

Thanks for being part of the Five with Fitz!

Best regards for health and wealth,


Straight to your inbox from Keith himself!

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