Straight to your inbox from Keith himself!

*Trusted by tens of thousands of savvy investors and traders around the world every day

☕️ What to make of Apple and is it time to buy TSMC?

Jun 10, 2025

Howdy and good morning! 👋

Predictably, the markets are green ahead of more news on the US/China trade talks in London. Like us, the world’s best investors know that they can’t risk not being on board.

If you are not investing while the chips are down, you will not be ahead of the game when they're up.

Here’s my playbook.

1 – Apple, and so it begins

I said two things yesterday:

This year’s WWDC would be about software and other improvements rather than hardware; and,
There would be all sorts of negative sentiment from Wall Street about how the company is failing to innovate, underwhelming and behind… especially with AI.

Looks like I was on to something:

Investopedia reports Apple’s event was a “Yawner”

Axios calls out Apple’s missing mojo

Yahoo!Finance notes that it “lacks splashy AI reveal”

Good and to a point I made yesterday via X.

I’ll be keeping my shares and view any weakness as an opportunity to buy more. It may not be perfect, but I could care less about being “right” because the end goal is to be profitable. At least for me, anyway.

If you’re an investor and an OBAer, please be sure to read yesterday’s update for more.

And if you’re a trader, get busy… because I think the market will hand you some interesting choices in the near future.

2 – Time to buy TSMC?

TSMC reported a ~40% YoY growth in revenue. (Read)

Time to buy?

It’s a top tier company, no doubt about it, but I’m personally holding other key chip makers.

That’s neither here nor there, though.

What I want you to take away is that AI isn’t just another tech which, in turn, means that the chips powering it aren’t either.

Imagine being the only person selling shoelaces when a new tennie maker comes to town.

You get the idea… just don’t get left behind.

3 – Microsoft has a lead on sovereign AI

I coined the term “sovereign AI” on stage at the World MoneyShow in 2021 and again in 2022 to describe the pursuit of developing, deploying, and controlling AI as part of a coordinated national infrastructure intended to convert data to intelligence and actionable information. Or was certainly amongst the very earliest to use it.

NVDA CEO Jensen Huang began referring to a similar concept in 2023 while addressing data residency, ethical considerations, and technological independence.

Now, like many of the concepts and terms I’ve advanced over the years, it’s emerging in mainstream discussion.

Good thing because most investors don’t yet know it’s a “thing.”

They will.

Take Mistral’s Magistral model, for example.

It’s backed by Microsoft, uniquely excels at reasoning in European languages, unlike OpenAI’s o1, which primarily focuses on English, and DeepSeek’s R1, tailored for Chinese—filling a gap for diverse, non-English markets. (Read)

The Magistral model also excels in mathematics and coding, and uniquely focuses on reasoning in European languages, with plans to support more languages later.

This strengthens Microsoft’s AI ecosystem, potentially boosting Azure’s growth at a time when people still don’t understand the implications… nor the profit potential.

MyPOV: One of the most common things I hear from investors is regret—not over what they did, but over what they didn’t do. Take Microsoft, for example. A $1,000 investment a decade ago would be worth around $11,875.10 today. The same $1,000 in SPY? Just $3,426.00. That’s a 3.47X performance difference.

I don’t know too many investors who can throw away that kind of profit potential.

You?

Btw, there may be 10-12 new “Microsofts” out there right now and your job is to be sure to own at least a few shares of each. If you’d like some help, I’ll be here. If you’ve got this covered, excellent!

4 – Shark skin & sky-high profit potential?

I’ve learned over the years to look not just at today or tomorrow but often decades ahead.

Why?

Because stuff – meaning new inventions, thoughts and developments - that are inconceivable today often have radically large profit potential.

This one’s straight out of nature’s playbook... and it could rewrite aviation.

An Australian startup called MicroTau has developed a shark skin–inspired adhesive film designed to reduce drag on aircraft. Yep, shark skin. Turns out Mother Nature’s been engineering for millions of years and we’re just now catching up. (Read)

The film mimics tiny riblets found in shark skin that cut drag and improve fuel efficiency. Stick it on a plane and—bam! —you’re talking potential fuel savings of 6–10%. That may not sound like much, but in an industry where fuel makes up 25–30% of total operating costs, it’s huge.

Airlines are desperate for every and any edge they can get, especially with fuel prices bouncing around like a caffeinated kangaroo.

MicroTau is still private, so there’s no way to invest just yet. But don’t let that stop you if you’re hearing what I’m saying.

I see several potential paths forward:

Boeing (BA) and Airbus (EADSY) — potential prime adopters

Honeywell (HON) and 3M (MMM) — likely partners or acquirers

JETS ETF — broad airline exposure if you want in without picking sides

Keith’s Investing Tip – The smallest edges often lead to the biggest wins. Especially when everybody else is flying blind.

Trade Idea – Keep Honeywell (HON), in particular, on your radar. They’ve got aerospace chops, deep R&D, and a history of pouncing on next-gen tech. A move here could be sticky... pun absolutely intended!

More to come as this develops and other investments like it surface… preferably without the fin (which actually happened to me once when I was swimming off the coast of California 😳)

5 – Rolls Royce gets the nuke nod

British aerospace group Rolls-Royce has received U.K. government backing to build the country’s first small modular nuclear reactors (SMRs) after a two-year selection process. (Read)

Clickbait artists will go bananas… AI + the word “nuclear” is like catnip for investors who don’t know any better.

Read the report carefully.

This follows a 2-year selection process, and the power plant won’t be tied to the grid until the mid 2030s.

Gimme dinosaur juice meanwhile, at least from an investing standpoint. That way I get a rock-solid company, dividends and growth… all at the same time.

And, while we’re at it, focus on finding the next leap forward because I can almost guarantee you that there is one… like, oh, I dunno fusion, power cells, etc.