☕️ 7,000 year-end targets could be too conservative

Good morning! 👋 

Keith and his bride have been enjoying Pensacola and celebrating the newest USN Aviators! 😀 

Markets are red in the pre-market today. 

No surprise there — big money loves to stir the pot and shake out weak hands whenever uncertainty swirls around Fed rate cuts, China’s slowdown, U.S. tariffs, oil prices, seasonal volatility, or just the headline du jour... in this case, Fed challenges and simple profit taking.  

Here’s the thing. 

Yes, the narrative is still all over the place, but history says something very different. 

Not to sound like a broken record — no, scratch that — to sound exactly like a broken record… strong companies reporting strong numbers tend to go higher over time. Not in a straight line, but higher nonetheless. 

That’s why Keith often says we want to be “in to win” now before the crowd catches on. 

And here’s proof. 

For the first time ever, the S&P 500 just took out 6,500, which, OBAers will recall was Keith’s year-end target set last January as per the OBA Annual Outlook. 

That’s ~28.44% off the April lows. 

Since then, Keith has revised his year-end target to 7,000 — with the caveat that it may even be too conservative. (Watch) 

It doesn’t look so challenging to many now as it did when he originally made that statement.  

Yet, I can see the headlines already like: “a 10–20% pullback is coming.” 

Maybe. Maybe not. 

Focusing on what might go wrong is the surest way to miss what probably goes right. 

Investors worry incessantly about losing and, not surprisingly, that’s exactly what they do over time. 

The most successful investors, on the other hand, constantly focus on what could go right. 

That’s why we focus on the probable — not the scary possible. 

Which brings me to this… 

Bottom Line: 

Think like a shark, not a minnow. 

As always, let’s MAKE it a great day and finish the week strong! 

Hayley E 😀